Chris Caponi
Skills
SEO analysis & strategy, account management, copy & content creation, social media marketing, market research, conversion rate optimization, business communication
Software
Google Analytics, Google Search Console, Google Data Studio, SEMRush, WordPress
Experience
iNET Web, Waukesha - SEO Specialist / Account Manager
June 2015 - Present
Finatik Apparel, WI - Social Media Intern, Street Team
Summer 2016
Education
Xavier University, Cincinnati - Advertising
2013 - 2017
Favorite classes: Principles of Strategic Communication, Elements of Copy & Design, Heavy Metal & Culture, Audience Survey & Research, God, Theology & Ecology
Certifications
References
Professional references available upon request
SEO analysis & strategy, account management, copy & content creation, social media marketing, market research, conversion rate optimization, business communication
Software
Google Analytics, Google Search Console, Google Data Studio, SEMRush, WordPress
Experience
iNET Web, Waukesha - SEO Specialist / Account Manager
June 2015 - Present
- Manage ongoing SEO for 14 different businesses
- Create specifications for front-end developers and programmers to modify site features and architecture
- Model complex website features such as lead gen forms, using advanced Excel formulas
- Create monthly & bi-monthly reports with Data Studio
- Write content, organize website navigation, create meta titles, track progress through rank tracking and Google Analytics
- Communicate ongoing web strategy and demonstrate ROI to business owners
- Managing several WordPress websites in addition to websites using iNET's custom CMS
- Create sales proposals for sales team to increase budgets
Finatik Apparel, WI - Social Media Intern, Street Team
Summer 2016
- Create, manage, and apply Snapchat filters for Battle for Wisconsin League skateboard competitions
- Manage promotions and merchandising at events
Education
Xavier University, Cincinnati - Advertising
2013 - 2017
Favorite classes: Principles of Strategic Communication, Elements of Copy & Design, Heavy Metal & Culture, Audience Survey & Research, God, Theology & Ecology
Certifications
- Google Analytics for Beginners
- Advanced Google Analytics
- Intro to Data Studio
- Forklift Certified!
References
Professional references available upon request